This project shows options developed by ACC's Branding, Creative & Multimedia Design Team for ACC's 2012 Annual Scientific Session. The team consults with Marketing and the Annual Meeting & Expo teams to determine requirements, then develops several concepts, applying them to a variety of print, electronic and environmental applications. For 2012, five concepts were developed which were narrowed to 3 for presentation to the Annual Meeting management teams. After approval of a brand identity concept, the design team builds a complete set of visual assets and a brand style guide for use by outside vendors.